How do you become Number One in a super competitive industry, like ours? Innovation:

Constantly researching what the public wants

To ensure our customers get the best possible experience

Extensive market research prompted this sensational new lighter – EZ Squeeze

We asked lighter users, ‘how can we make our lighters better?’

Most replied, ‘you can’t’

Which was good to hear

For those a little harder to please, the main concern was complicated ignition system

Push buttons, safety catches, triggers – all too complicated

The problem is those things are needed, to ensure our lighters are child resistant

Child safety is the first priority, in the kitchen or anywhere else

What to do?

Design a new lighter from the ground up, to give owners exactly what they want

Here’s the answer

EZ Squeeze

The biggest innovation in fire lighting since the match

No buttons, no safety catches, no trigger

Just squeeze the handle to get a flame

Available in a range of good looking display vehicles

Super popular around the world. Here’s EZ Squeeze in Walmart, third peg from the right:

Like to know more, or check pricing? Call or email anytime. Thanks for reading, Andrew